New Ink Media Co.

Koss Family Foundation, Inc.

Founded in 2015, the Koss Family Foundation, Inc. 501 (c)(3) Non-Profit provides Wisconsin families living with a cancer diagnosis access to non-medical financial support while undergoing treatment.

A partnership was established with founders Steve & Becky Koss in late-2016 to help take the platform from local to statewide funding. Services included a new brand identity symbolized by a symmetric purple ribbon representing awareness for pancreatic cancer and Steve’s own diagnosis. A mobile-optimized site was launched to take advantage of the new look and further define the path to donation for users.